Print more than we sell
Nothing is made ahead of demand. A drop closes when it closes, and the overrun does not exist.
About INRL
We make one shirt, and keep changing it.
Why the thing you bought is not finished.
Every garment ever made is finished the moment it leaves the factory. The print, the message, the moment it belonged to — all of it fixed at that point, and fixed for as long as the shirt survives. Culture doesn’t work that way. It moves weekly.
So we build the two halves separately. The garment is made once, properly, from heavyweight cotton meant to outlast the season. The layer it carries is made continuously, and can be replaced without anyone touching the shirt.
It is registered against the piece, not the order, so it keeps working for whoever is wearing it. A piece bought in the first drop is not a piece from the first drop any more. It is whatever has been put behind it since.
What we will
not do.
Make the tech the point
If the layer stopped working tomorrow the shirt would still be worth wearing. That is the test we hold it to.
Sell your scan data
A scan resolves a link. We count that a scan happened. It does not build a profile, and there is nothing to sell on.